Press Releases

11-19-09
Marketing Strategists at Lufthansa, Unilever and vente-privee.com Win CMO of the Year Awards
An international jury honors the ‘Champions’ League’ of European marketing, as “CMO of the Year” award is presented for the fourth time in Frankfurt, Germany. Strategic marketing is gaining significantly in importanceread more >

10-27-09
Despite Recession, World's Leading Corporate Innovators Increased R&D Spending in 2008, Finds New Booz & Company Study
Nine in 10 companies cite innovation as “critical” to preparing for upturn; corporations are getting better at killing bad projects.read more >

7-28-09
Strategic Marketing Brings Gains in Market Share, Yet Many Business-to-Business Marketers Only Play Tactical Roles, ANA/Booz & Company Study Finds
Business-to-Business Marketers Need to Learn From Business-to-Consumer Counterparts; Success Lies in Developing Three Core Capabilitiesread more >

7-21-09
Winning Companies “Cut Costs and Grow Stronger” While Positioning for Post-Recession Upturn, Reports New Booz & Company Ebook
Booz & Company presents action-based prescriptions for positive change through world-class company examples including Frito-Lay, Tata, Pfizer, Google, Lego, and moreread more >

6-29-09
U.S. Companies Are Leaving $950 Billion in Excess Capital on Their Balance Sheets, Booz & Company Analysis Finds

Companies can free up significant amounts of cash by better managing inventories, accounts receivables and accounts payables; Booz & Company online profiler offers a quick snapshot of corporate working capital positions