| 1-28-10 Booz & Company publish paper titled “ICT for a Low Carbon World: Activism, Cooperation, Innovation” during Davos Estimates suggest the ICT sector will account for 3% of greenhouse-gas emissions by 2020, however the real potential to be leveraged is the positive environmental impact the ICT sector could have on other sectors through developing “Green” ICT solutions which could help reduce global carbon emissions by about 15% by 2020read more > |
| 11-19-09 Marketing Strategists at Lufthansa, Unilever and vente-privee.com Win CMO of the Year Awards An international jury honors the ‘Champions’ League’ of European marketing, as “CMO of the Year” award is presented for the fourth time in Frankfurt, Germany. Strategic marketing is gaining significantly in importanceread more > |
| 10-27-09 Despite Recession, World's Leading Corporate Innovators Increased R&D Spending in 2008, Finds New Booz & Company Study Nine in 10 companies cite innovation as “critical” to preparing for upturn; corporations are getting better at killing bad projects.read more > |
| 7-28-09 Strategic Marketing Brings Gains in Market Share, Yet Many Business-to-Business Marketers Only Play Tactical Roles, ANA/Booz & Company Study Finds Business-to-Business Marketers Need to Learn From Business-to-Consumer Counterparts; Success Lies in Developing Three Core Capabilitiesread more > |
| 7-21-09 Winning Companies “Cut Costs and Grow Stronger” While Positioning for Post-Recession Upturn, Reports New Booz & Company Ebook Booz & Company presents action-based prescriptions for positive change through world-class company examples including Frito-Lay, Tata, Pfizer, Google, Lego, and moreread more > |
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