New York, NY, August 8, 2012 — New alliance will help companies leverage social data and assets for business advantage.
Bazaarvoice (NASDAQ: BV) and Booz & Company have partnered to help companies develop stronger capabilities for customer centricity – or putting customers at the center of business strategy – by capitalizing on the wealth of digital information being created by and about their customers. The two companies are combining their global expertise across industries to help clients prioritize opportunities and implement best practices for advertising, promotions, product innovation, and customer experience across Web, mobile, and social channels.
To gauge how well companies are using and learning from digital data, Bazaarvoice and Booz & Company have launched the Digital Customer Centricity Profiler. The Profiler will help companies pinpoint the digital capabilities of their organizations compared with those of leaders in their market and in other industries, combining Booz & Company’s strategy and capability building expertise with the social insights derived from the 330 billion customer conversations served from the Bazaarvoice social platform. Using the results, Bazaarvoice and Booz & Company will help companies identify opportunities to strengthen their digital programs and capabilities, including ways to:
The profiler, a free, 10-minute survey, is available now at www.BeaDigitalLeader.com. Upon completion, participants will learn their overall score and can sign up to receive a copy of the key findings this fall.
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Bazaarvoice brings the voice of customers to the center of business strategy, transforming business performance for nearly 1,800 clients globally. Bazaarvoice social software helps clients like Best Buy, Costco, Dell, Macy’s, P&G, Panasonic, QVC, and USAA create social communities on their brand websites and Facebook pages where customers can engage in conversations. These conversations can be syndicated across Bazaarvoice’s global network of client websites and mobile devices, which allows manufacturers to connect directly with customers. The social data derived from online word of mouth translates into actionable insights that improve marketing, sales, customer service, and product development. Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, New York, Paris, San Francisco, Stockholm, and Sydney. For more information, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.
About Booz & Company
Booz & Company (booz.com) is a leading global management consulting firm focused on serving and shaping the senior agenda of the world’s leading institutions. Drawing on the talents and insights of more than 3,000 people in 58 offices around the world, we help our clients achieve essential advantage by working with them to identify and build the differentiating capabilities they need to outperform.
Booz & Company