It all starts with business strategy. Winning in digital begins with a deep understanding of industry dynamics, recognizing how those trends are disrupting and altering the competitive landscape, and surfacing the next big idea. From the right strategic ideation comes real commercial opportunity.
It's not enough to have the idea. Value creation requires bringing that idea to life—creating a vision of a compelling user experience, designing it, prototyping it, and getting ready to develop it.
It's not all sexy—it takes hard work to realize value. It means architecting the solution and ensuring it gets built and launched on budget—all the while building the organization's capability to deliver it on an ongoing basis.
Wielding a fundamentally new approach to delivering end-to-end digital solutions, Booz Digital's team of multidisciplinary experts bridge the strategy-to-execution gap.
Since 1965, Moore's Law—which states that computing power doubles every two years—has held fast and true, and there is no reason to expect that will change. No industry has been immune to disruption, but in disruption lies opportunity. The mind-blowing growth of Internet-connected devices and custom digital experiences offers companies the opportunity to rapidly stake leadership positions and create value. Digital is no longer a bolt-on to the business, it's part of the core. Consequently, the old model of working sequentially with multiple partners from strategy to design to execution no longer works.
Booz Digital's team of strategists, designers, and architects has the vision and technical expertise to design three years out but build for today. Simple means we design for use, not for technology. This approach significantly changes the game by accelerating value and driving disruption downstream.
Handing off from one partner to the next is fraught with risk, increases costs, and dilutes accountability to the client. We identify disruptive opportunities, design and visualize the way to capture that opportunity, and then partner to build, scale, and transfer that solution. The Booz Digital model avoids the pitfalls of multiple handoffs and produces a better outcome, quicker, and with less risk and cost.
Our integrated model makes us unique—our people make us great. It's not enough to be smart—our people all have real-world industry experience creating or operating digital businesses. Ours is a talented multidisciplinary team, skilled in all key capabilities from strategy to UX and product design to IT solution architecture
We believe in being in the trenches with our clients from beginning to end, defining and realizing the digital business opportunity together. Because our people have hands-on digital industry experience, we can go the full distance with our clients, not only envisioning the solution with them but also helping them launch, transfer, and operate it.
Booz Digital brings together a multi-disciplinary team that is truly unique and distinctive in its ability to offer the following services:
strategy, innovation, industrial/product design, information architecture, UX design and UI design, and IT solution architecture.
Meet a few of our people...
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Jeff brings more than 17 years of leadership experience driving digital growth strategies in consumer markets. Before joining Booz Digital, Jeff led e-commerce as EVP and CMO of the Sports Authority and was a partner at McKinsey & Company.
Sean advises CXOs on digital growth strategy and operational execution. He recently led digital growth and transformation initiatives at the Sports Authority and, prior to that, co-founded the online services practice at McKinsey & Company
Simon has more than 17 years of experience helping consumer companies grow via digital enablement, e-commerce/multichannel sales, customer analytics, and marketing. Prior to joining Booz Digital, Simon was the SVP of Marketing for the Sports Authority and an associate partner at McKinsey & Company.
Justin specializes in consumer-facing high-tech industries across product development, marketing and e-commerce. He brings digital marketing, and strategic planning expertise from his experience at McKinsey & Company and Yahoo, as well as from consulting with multiple startups and founding an online advertising company.
Jen manages recruiting and retention for Booz Digital, as well as studio operations. She brings experience from her work in human resources management, public relations, and office operations at the Sports Authority.
Uma specializes in digital strategy, consumer experience, and marketing-led growth. She has hands-on digital experience and was previously a project and thought leader in McKinsey & Company's retail practice.
Kevin facilitates the design of holistic user experiences across digital and physical frontiers. He brings broad and deep multidisciplinary experience from his work at Nike, Inc. in product creation and business roles, and mechanical engineering experiences in nuclear power.
Joon specializes in user experience design for enterprise deliveries and a diverse range of consumer-facing goods and digital media. He comes to Booz Digital after successfully leading digital interaction efforts at Fisker and high-profile experiences at the digital design agency Artefact.
Arun has 15 years of experience as a solution architect and project management professional in the IT industry. Experience includes working for a leading systems integrator Cap Gemini Ernst & Young and one of the leading Insurance companies in the US, Farmers Insurance Group.
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