http://www.booz.com/cmt-foresight Highlighting our latest thinking on creating competitive advantage through communication, media & technology, now and in the future. Wed, 16 May 2012 10:24:10 -0500 http://www.booz.com/media/image/boozco-logo_for_rss.gif http://www.booz.com/cmt-foresight 88 30 http://www.booz.com/media/uploads/BoozCo-Managing-Telecom-Portfolios-Sustainable-Growth.pdf?gko=96b57 Telecom operators looking for growth in new markets face a common challenge: Marshaling their resources in a focused way that fits both the needs of each particular market and their own capabilities. That quality of focus, known as "coherence," is strongly linked with performance success, generating stronger profits and shareholder value. In this white paper, we show how telecom companies can gain the premium that comes from coherence, by managing their portfolios based on distinctive capabilities across their footprint. by Karim Sabbagh, Chady Smayra, Amr Goussous, and Nans Mathieu Wed, 28 Mar 2012 01:00:00 -0500 http://www.booz.com/media/uploads/BoozCo-Managing-Telecom-Portfolios-Sustainable-Growth.pdf?gko=96b57 http://www.youtube.com/watch?v=iKqj5B57aqM Consumers, enterprises, and governments alike are rapidly adopting all manner of digital, real-time, networked technologies. We call this process "digitization," and it is rapidly becoming all-encompassing. This intriguing video provides a concise overview of the trend--how and where it is happening, what its effects will be, and how companies and governments have harnessed the speed, choice, power, and efficiency of the new digital revolution. Wed, 28 Mar 2012 00:59:00 -0500 http://www.youtube.com/watch?v=iKqj5B57aqM http://www.booz.com/media/uploads/BoozCo-Campaigns-Capabilities-Social-Media-Marketing.pdf?gko=96b57 Booz & Company and Buddy Media, the leader in social enterprise software, recently joined forces to identify the distinguishing capabilities that companies need to excel in social media. The study looked at the strategies, skills, and processes used by leading companies to make social media a vital component of their marketing efforts and their enterprises as a whole. The three most important capabilities: community management, content development, and real-time analytics. by Christopher Vollmer and Karen Premo Wed, 28 Mar 2012 00:58:00 -0500 http://www.booz.com/media/uploads/BoozCo-Campaigns-Capabilities-Social-Media-Marketing.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Cloud-Emerging-Opportunity-Telecom-Operators.pdf?gko=96b57 The demand on the part of consumers for more and better cloud computing services is increasing rapidly--already the dormant need for cloud storage has grown to as much as 5 terabytes per family. The opportunity this affords operators for added revenues is significant, especially in cloud infrastructure. But they must manage their networks to optimize the user experience on different devices, and leverage their customer-facing capabilities, including billing and customer relationship management practices, to tailor their cloud offerings to consumers. by Peter Weichsel, Jens Niebuhr, Germar Schroeder, and Dany Sammour Wed, 28 Mar 2012 00:57:00 -0500 http://www.booz.com/media/uploads/BoozCo-Cloud-Emerging-Opportunity-Telecom-Operators.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Tablets-Enterprise-Successful-Adoption.pdf?gko=96b57 The demand for tablet computers in the enterprise is growing rapidly, as the productivity gains to be had are already considerable. Tablet makers that want to compete in this potentially huge market, however, must offer the right combination of features, including seamless synchronization among devices, a critical mass of apps and software, strong security, low cost, and good relations with the telecom operators that will be providing the critical mobile broadband connections. by George Appling and Wayne White Wed, 28 Mar 2012 00:56:00 -0500 http://www.booz.com/media/uploads/BoozCo-Tablets-Enterprise-Successful-Adoption.pdf?gko=96b57 http://www.strategy-business.com/article/12107?gko=b2721 In this exclusive interview, Bob Carrigan, CEO of IDG Communications and chairman of the Interactive Advertising Bureau, argues that new media--the intersection of broadband, social media, online advertising, the mobile Internet, cloud computing, online lead generation, and e-commerce--is rapidly transforming the overall economy. To benefit, however, companies of all stripes need to reassess how they deliver content and advertising and connect with their prospects. by Art Kleiner Wed, 28 Mar 2012 00:55:00 -0500 http://www.strategy-business.com/article/12107?gko=b2721 http://www.booz.com/media/uploads/BoozCo-Measuring-Industry-Digitization-Leaders-Laggards-Digital-Economy.pdf?gko=96b57 As the pace of digitization speeds up, companies in every industry are looking to capture their fair share of the value being created. Our Industry Digitization Index indicates which industries are forging ahead--financial services and computers and electronics--and which are lagging--real estate, construction, and consumer goods. All companies can benefit by understanding where their industry stands in this critical effort, and where it needs to improve. by Roman Friedrich, Matthew Le Merle, Florian Gröne, and Alex Koster Wed, 14 Dec 2011 10:00:00 -0600 http://www.booz.com/media/uploads/BoozCo-Measuring-Industry-Digitization-Leaders-Laggards-Digital-Economy.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Telecom-Operators-Profitability-Growth.pdf?gko=96b57 Few telecom operators are increasing their profits these days. Revenues are essentially flat, and the returns on their cost-cutting efforts are diminishing. Restoring profitability growth will require operators to rethink their core businesses. A balanced program based on leveraging underdeveloped customer segments, generating more revenue from existing customers, simplifying the product portfolio, and realigning costs in light of customer needs will put operators back on the path to greater profits. by Martin Reitenspiess, Christopher Rischard, Dieter Trimmel, and Florian Troesch Wed, 14 Dec 2011 09:59:00 -0600 http://www.booz.com/media/uploads/BoozCo-Telecom-Operators-Profitability-Growth.pdf?gko=96b57 http://www.booz.com/global/home/what_we_think/featured_content/perspectives_12/telecommunications_2012?gko=c041b Over the past year, the telecommunications industry recovered greatly from the global recession and began to come to terms with an increasingly demanding business and retail customer base. A consensus has been reached as to the different business models--network guarantor, business enabler, experience provider, and global multimarketer--needed to serve those customers, and 2012 will be the year when leading operators begin to build the capabilities needed to fulfill this demand. by Karim Sabbagh, Roman Friedrich, Michael Peterson, and Bahjat El-Darwiche Wed, 14 Dec 2011 09:58:00 -0600 http://www.booz.com/global/home/what_we_think/featured_content/perspectives_12/telecommunications_2012?gko=c041b http://www.booz.com/global/home/what_we_think/featured_content/perspectives_12/technology_2012?gko=6567a Digitization is the new name of the game in the technology industry, and 2012 appears to be the year when many of the trends that form the backbone of digitization--cloud computing, connectivity, and big data analytics, among others--will begin bearing fruit. If technology companies are to become active partners of industry verticals as they embark on their respective digital transformations, they must build the capabilities needed to better understand how different verticals operate and where the value streams can be found, and build solutions that can scale to entire industries. by Alex Koster, Toshiya Imai, Dr. Pierre Peladeau, Matthew Le Merle, and Kenny Kurtzman Wed, 14 Dec 2011 09:57:00 -0600 http://www.booz.com/global/home/what_we_think/featured_content/perspectives_12/technology_2012?gko=6567a