05/21/08Booz & Company, strategy+business and McGraw-Hill have teamed up to launch The Future of Business series of books that reinvent business for tomorrow.
Always On: Advertising, Marketing, and Media in an Era of Consumer Control is garnering attention by heralding the arrival of a consumer-centric business age that should deliver enormous returns for marketing, advertising, and media leaders—if they use the right approach.
Authored by Booz & Company vice president Christopher Vollmer, with Geoffrey Precourt, Always On asserts that we are at the beginning of a consumer-centric digital age where traditional ways of marketing products and services are no longer viable. The book explores the potential of the digital era and its implications for executives and marketing and ad professionals. This book lays out the practices and lessons from the marketers, ad agencies, and media companies in the forefront of change and offers a glimpse into the future to those lagging behind.
Throughout the U.S. and Europe, the manufacturing industry is back in the forefront as companies realize their importance in achieving competitive advantage. Make or Break: How Manufacturers Can Leap from Decline to Revitalization unlocks the critical secrets to the phenomenal success many of these firms now enjoy.
In Make or Break, Booz & Company vice presidents Kaj Grichnik and Conrad Winkler have written an engaging, up-to-the-minute investigation into how manufacturers can thrive in the digital age, and how businesses can revolutionize their manufacturing practices right now—as well as over the long term—to boost growth, modernize plant operations, and reinvigorate fragmented supply chains.
Make or Break is required reading for manufacturing and business leaders, as well as anyone who wants to understand why making products is once again becoming one of the most crucial skill sets in today’s economy.
For more information, visit www.businessfuture.com.