Christopher Vollmer
		New York

A Partner at Booz & Company, Christopher Vollmer focuses on strategy development and implementation for clients in the media, entertainment and consumer goods industries. Based in New York, Mr. Vollmer also leads the firm’s U.S. media and entertainment team.

His client work has spanned all major media and entertainment sectors, both traditional and digital. His key areas of focus include:

• Growth strategy development
• Due diligence and acquisition assessment
• Advertising sales strategy and organization
• Consumer marketing
• Digital business models and related new business development

Most recently, Mr. Vollmer has led the firm’s Future of Advertising campaign and recent cross-industry research with the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4As) on the marketing and media ecosystem. These efforts have both focused on how marketing and media are being reshaped by digital technologies and new advertising models.

His initial work in this area resulted in the article, “The Future of Advertising Is Now,” which appeared in the Summer 2006 issue of strategy+business. His subsequent interviews with leading marketing and media executives later appeared in "CMO Thought Leaders: The Rise of the Strategic Marketer" (strategy+business books, 2007).

Most recently, Mr. Vollmer published the Wall Street Journal best seller, "Always On: Marketing, Advertising and Media in the Era of Consumer Control" (McGraw Hill, 2008). Always On reveals the strategies of today's leading companies who are redefining the playbook for marketing, advertising and media and provides practical guidance for senior executives on how to move their businesses forward in an increasingly digital world.

For his client efforts for Wolters Kluwer, a global information company, Mr. Vollmer received the Professional Excellence Award (PEA), Booz & Company's most prestigious honor for outstanding and innovative customer service. In 2005, he was recognized as a global young leader by the Atlantik-Bruecke, a private, non-partisan association dedicated to fostering transatlantic understanding.

Mr. Vollmer holds an MBA from The Wharton School of Business at the University of Pennsylvania, an M.A. in international studies from the University of Pennsylvania, and a B.A. from the University of California at Berkeley. He is fluent in German.